Research

• PUBLIC OPINION
• BUYER & BUYING EXPERIENCE
  • Customer satisfaction with products/services
  • Customer profile
  • Segmentation and market potential
• STRATEGY AND POSITIONING
  • Awareness, usage & attitude study
  • Image, reputation and brand health barometer
  • Price analysis
• INNOVATION AND DEVELOPMENT
  • Explorative, developmental focus groups and in-depth interviews
  • Concept test
  • Product test
  • Packaging/design test
• MYSTERY SHOPPING
• MARKET COMMUNICATION
  • Advertising pre-test
  • Advertising post-test
• MOTOR VEHICLE MARKET ANALYSIS
• GEO & POS MARKETING ANALYSES
  • Analysis of buyers movements within retail store
  • Analysis of buyers movements outside the retail store
  • Traffic (persons and vehicles) analysis at retail locations
• EMPLOYEES & ORGANIZATIONAL CLIMATE

PROMOCIJA PLUS offers its clients a wide range of diverse research solutions.

For data collection we use all common methods:

• Telephone interview (CATI)
• Web interview (CAWI)
• Face-to-face interview in households using paper questionnaires (PAPI) or tablets (CAPI)
• Interview on frequently visited location or retail outlet (CAPI CLT)
• Mystery Shopping
• Desk research (on external and internal data sources)
• Focus group
• In-depth interview etc.

We conduct surveys on samples consisted of private and business subjects.

Here you can read more about most commonly practiced types of research. Besides those listed, we will gladly create a solution to suit your needs, business environment, problems, challenges and questions you want answered.

All of the research solutions, although individually presented, can be combined with those contents which best suit your business needs.