Customer profile

• PUBLIC OPINION
• BUYER & BUYING EXPERIENCE
  • Customer satisfaction with products/services
  • Customer profile
  • Segmentation and market potential
• STRATEGY AND POSITIONING
  • Awareness, usage & attitude study
  • Image, reputation and brand health barometer
  • Price analysis
• INNOVATION AND DEVELOPMENT
  • Explorative, developmental focus groups and in-depth interviews
  • Concept test
  • Product test
  • Packaging/design test
• MYSTERY SHOPPING
• MARKET COMMUNICATION
  • Advertising pre-test
  • Advertising post-test
• MOTOR VEHICLE MARKET ANALYSIS
• GEO & POS MARKETING ANALYSES
  • Analysis of buyers movements within retail store
  • Analysis of buyers movements outside the retail store
  • Traffic (persons and vehicles) analysis at retail locations
• EMPLOYEES & ORGANIZATIONAL CLIMATE

Customer profile

Do you know your customers?

Before any marketing strategy aimed towards existing or potential buyers of your products and services, it is necessary to know at least basic information about them. Successful companies are well acquainted with their customers and understand them well.

Basic questions which will be answered:

• Who are the buyers of my or competitors' products/services?
• What do they buy?
• Where do they buy?
• How and how often do they buy?
• What is their motivation for buying?
• What are the most important factors of their buying decision?
• What is the economical and socio-demographic profile of the customers?
• How do they gather information on products/services?
• What is the fundamental difference between „my” and competitors' customers?
• What are the basic characteristics of those who do not buy my products/services at all?