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Customer profile

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Customer profile

Do you know your customers?

Before any marketing strategy aimed towards existing or potential buyers of your products and services, it is necessary to know at least basic information about them. Successful companies are well acquainted with their customers and understand them well.

Basic questions which will be answered:

  • Who are the buyers of my or competitors' products/services?
  • What do they buy?
  • Where do they buy?
  • How and how often do they buy?
  • What is their motivation for buying?
  • What are the most important factors of their buying decision?
  • What is the economical and socio-demographic profile of the customers?
  • How do they gather information on products/services?
  • What is the fundamental difference between „my” and competitors' customers?
  • What are the basic characteristics of those who do not buy my products/services at all?