Analysis of buyers movements outside the retail store

• PUBLIC OPINION
• BUYER & BUYING EXPERIENCE
  • Customer satisfaction with products/services
  • Customer profile
  • Segmentation and market potential
• STRATEGY AND POSITIONING
  • Awareness, usage & attitude study
  • Image, reputation and brand health barometer
  • Price analysis
• INNOVATION AND DEVELOPMENT
  • Explorative, developmental focus groups and in-depth interviews
  • Concept test
  • Product test
  • Packaging/design test
• MYSTERY SHOPPING
• MARKET COMMUNICATION
  • Advertising pre-test
  • Advertising post-test
• MOTOR VEHICLE MARKET ANALYSIS
• GEO & POS MARKETING ANALYSES
  • Analysis of buyers movements within retail store
  • Analysis of buyers movements outside the retail store
  • Traffic (persons and vehicles) analysis at retail locations
• EMPLOYEES & ORGANIZATIONAL CLIMATE

Analysis of buyers movements outside the retail store

Do you want to know where do the customers who visit your retail locations live, where they came from and where they will go?

• What is the radius of customer movement according to retail locations?
• Do customers visit more retail locations and what is the proportion of visit over-lap according to retail locations?
• Is there a potential for opening of new retail location with regard to profile of customers in retail locations including their geographical movement?
• What is the customer profile per retail locations?

It is possible to find out the answers to these questions through a very brief interview on the retail locations.

Results of this type of research, combined with available demographical and socio-economic data of a specific geographical area, can help define optimal geo-marketing strategies.