Do you need information or offer

Advertising post-test

See all Research

Advertising post-test

Do you measure the effects of your advertising campaigns?

During and after the promotional activities (immediately after or with a prolonged delay) it is also useful to evaluate the efficiency of the advertising campaigns and PR activities more thoroughly.

With this type of research, it is possible to determine basic information on how many people (from general population or target group) have seen the campaign, what did they remember, have they noticed and accurately memorized your brand/message or do they confuse it with the competitors' brands/messages, how do they like the advertisement and did it inspire them to buy.