Advertising post-test

• PUBLIC OPINION
• BUYER & BUYING EXPERIENCE
  • Customer satisfaction with products/services
  • Customer profile
  • Segmentation and market potential
• STRATEGY AND POSITIONING
  • Awareness, usage & attitude study
  • Image, reputation and brand health barometer
  • Price analysis
• INNOVATION AND DEVELOPMENT
  • Explorative, developmental focus groups and in-depth interviews
  • Concept test
  • Product test
  • Packaging/design test
• MYSTERY SHOPPING
• MARKET COMMUNICATION
  • Advertising pre-test
  • Advertising post-test
• MOTOR VEHICLE MARKET ANALYSIS
• GEO & POS MARKETING ANALYSES
  • Analysis of buyers movements within retail store
  • Analysis of buyers movements outside the retail store
  • Traffic (persons and vehicles) analysis at retail locations
• EMPLOYEES & ORGANIZATIONAL CLIMATE

Advertising post-test

Do you measure the effects of your advertising campaigns?

During and after the promotional activities (immediately after or with a prolonged delay) it is also useful to evaluate the efficiency of the advertising campaigns and PR activities more thoroughly.

With this type of research, it is possible to determine basic information on how many people (from general population or target group) have seen the campaign, what did they remember, have they noticed and accurately memorized your brand/message or do they confuse it with the competitors' brands/messages, how do they like the advertisement and did it inspire them to buy.