PUBLIC OPINION

• PUBLIC OPINION
• BUYER & BUYING EXPERIENCE
  • Customer satisfaction with products/services
  • Customer profile
  • Segmentation and market potential
• STRATEGY AND POSITIONING
  • Awareness, usage & attitude study
  • Image, reputation and brand health barometer
  • Price analysis
• INNOVATION AND DEVELOPMENT
  • Explorative, developmental focus groups and in-depth interviews
  • Concept test
  • Product test
  • Packaging/design test
• MYSTERY SHOPPING
• MARKET COMMUNICATION
  • Advertising pre-test
  • Advertising post-test
• MOTOR VEHICLE MARKET ANALYSIS
• GEO & POS MARKETING ANALYSES
  • Analysis of buyers movements within retail store
  • Analysis of buyers movements outside the retail store
  • Traffic (persons and vehicles) analysis at retail locations
• EMPLOYEES & ORGANIZATIONAL CLIMATE

PUBLIC OPINION

Are you interested in what people think about topics of public interest?

Public opinion polling is a type of research or survey which wants to determine people's opinion on a specific topic or series of topics of public interest.

• Ad hoc thematic research on attitudes and opinions about domestic policies, foreign affairs and European integrations, health care system, public institutions and legislative acts, public and political personas, political and world view topics of public interest, relations within region etc.
• Perception of local and regional administration's activities and use of public services
• Perception of corruption and transparency within local and regional administration
• Consumers' satisfaction and attitudes toward municipal services
• Preferences of political parties, politicians, political topics and analysis of electorate body