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Awareness, usage & attitude study
See all ResearchAwareness, usage & attitude study

How do the customers perceive your product/service?
This type of study is aimed towards the detection of a relationship between consumers' behaviour and their perception of product/service with all the strengths and weaknesses. With this research you get the insight on "brand health".
Basic questions which will be answered:
- Have the customers heard of my products/services?
- What do customers know about me and my products/services?
- What impression do they have of my products/services?
- Are the customers aware of my marketing communication activities?
- What is the customers' impression of my/competitors' marketing communication activities?
- What brands customers know and use?
- With which attributes do customers associate my products/services?
- What impression do customers have of my competitors and their offer?
- How is my brand positioned in relation to the competitors' brands?
- What are the fundamental characteristics of the buying process of certain product/service category (what, where, when, how, how much and why)?