Awareness, usage & attitude study

• PUBLIC OPINION
• BUYER & BUYING EXPERIENCE
  • Customer satisfaction with products/services
  • Customer profile
  • Segmentation and market potential
• STRATEGY AND POSITIONING
  • Awareness, usage & attitude study
  • Image, reputation and brand health barometer
  • Price analysis
• INNOVATION AND DEVELOPMENT
  • Explorative, developmental focus groups and in-depth interviews
  • Concept test
  • Product test
  • Packaging/design test
• MYSTERY SHOPPING
• MARKET COMMUNICATION
  • Advertising pre-test
  • Advertising post-test
• MOTOR VEHICLE MARKET ANALYSIS
• GEO & POS MARKETING ANALYSES
  • Analysis of buyers movements within retail store
  • Analysis of buyers movements outside the retail store
  • Traffic (persons and vehicles) analysis at retail locations
• EMPLOYEES & ORGANIZATIONAL CLIMATE

Awareness, usage & attitude study

How do the customers perceive your product/service?

This type of study is aimed towards the detection of a relationship between consumers' behaviour and their perception of product/service with all the strengths and weaknesses. With this research you get the insight on "brand health".

Basic questions which will be answered:

• Have the customers heard of my products/services?
• What do customers know about me and my products/services?
• What impression do they have of my products/services?
• Are the customers aware of my marketing communication activities?
• What is the customers' impression of my/competitors' marketing communication activities?
• What brands customers know and use?
• With which attributes do customers associate my products/services?
• What impression do customers have of my competitors and their offer?
• How is my brand positioned in relation to the competitors' brands?
• What are the fundamental characteristics of the buying process of certain product/service category (what, where, when, how, how much and why)?