Image, reputation and brand health barometer

• PUBLIC OPINION
• BUYER & BUYING EXPERIENCE
  • Customer satisfaction with products/services
  • Customer profile
  • Segmentation and market potential
• STRATEGY AND POSITIONING
  • Awareness, usage & attitude study
  • Image, reputation and brand health barometer
  • Price analysis
• INNOVATION AND DEVELOPMENT
  • Explorative, developmental focus groups and in-depth interviews
  • Concept test
  • Product test
  • Packaging/design test
• MYSTERY SHOPPING
• MARKET COMMUNICATION
  • Advertising pre-test
  • Advertising post-test
• MOTOR VEHICLE MARKET ANALYSIS
• GEO & POS MARKETING ANALYSES
  • Analysis of buyers movements within retail store
  • Analysis of buyers movements outside the retail store
  • Traffic (persons and vehicles) analysis at retail locations
• EMPLOYEES & ORGANIZATIONAL CLIMATE

Image, reputation and brand health barometer

What do customers think of your company?

Does the first association have positive or negative tonality? Are you the company whose products/services they want to use or are you out of the question during the buying process because of the negative reputation? What has to be done in order to improve your image? What is your position in relation to the competitors' companies?

Basic questions which will be answered:

• Have the people heard of and know my company?
• What is customers' first association on the mention of my company?
• What is, in terms of value, their attitude towards my company?
• What advantages and disadvantages do they associate with my company?
• What opinion do customers and non-customers have of my company?
• What is the perceived quality of the products/services my company offers?
• What is my customers' loyalty towards my company?
• What is the image my company has related to those competitors have?