Price analysis

• PUBLIC OPINION
• BUYER & BUYING EXPERIENCE
  • Customer satisfaction with products/services
  • Customer profile
  • Segmentation and market potential
• STRATEGY AND POSITIONING
  • Awareness, usage & attitude study
  • Image, reputation and brand health barometer
  • Price analysis
• INNOVATION AND DEVELOPMENT
  • Explorative, developmental focus groups and in-depth interviews
  • Concept test
  • Product test
  • Packaging/design test
• MYSTERY SHOPPING
• MARKET COMMUNICATION
  • Advertising pre-test
  • Advertising post-test
• MOTOR VEHICLE MARKET ANALYSIS
• GEO & POS MARKETING ANALYSES
  • Analysis of buyers movements within retail store
  • Analysis of buyers movements outside the retail store
  • Traffic (persons and vehicles) analysis at retail locations
• EMPLOYEES & ORGANIZATIONAL CLIMATE

Price analysis

Do you need to raise your prices, leave them as they are or do you need to lower them? Is the set price the one that is optimal for highest profit?

We give the answers to these questions by implementation of various models and techniques, ranging from the ones that are very simple, aimed only at the price (Van Westendorp, Gabor Granger) to the more complex, multivariate methods (Conjoint analysis).

Basic questions which will be answered:

• At which price are the customers willing to try out the product/service?
• What is the optimal price for your product/service?
• At which price the customers are no longer willing to pay the higher price?
• How do the changes in prices affect the customer's choice?
• What are the customers' preferences regarding the product characteristics where the price is one of the choice factors?