MOTOR VEHICLE MARKET ANALYSIS

• PUBLIC OPINION
• BUYER & BUYING EXPERIENCE
  • Customer satisfaction with products/services
  • Customer profile
  • Segmentation and market potential
• STRATEGY AND POSITIONING
  • Awareness, usage & attitude study
  • Image, reputation and brand health barometer
  • Price analysis
• INNOVATION AND DEVELOPMENT
  • Explorative, developmental focus groups and in-depth interviews
  • Concept test
  • Product test
  • Packaging/design test
• MYSTERY SHOPPING
• MARKET COMMUNICATION
  • Advertising pre-test
  • Advertising post-test
• MOTOR VEHICLE MARKET ANALYSIS
• GEO & POS MARKETING ANALYSES
  • Analysis of buyers movements within retail store
  • Analysis of buyers movements outside the retail store
  • Traffic (persons and vehicles) analysis at retail locations
• EMPLOYEES & ORGANIZATIONAL CLIMATE

MOTOR VEHICLE MARKET ANALYSIS

Our motor vehicle market analyses are the based on exact indicators about licensing of all types of vehicles. Reporting is completely adapted to your needs.

Analyses are available for the following types of vehicles:

• Passenger cars
• Light commercial vehicles
• Trucks
• Motorcycles
• Scooters
• Tractors
• Utility vehicles
• Buses.

Data can be reported on the following geographical levels:

• Towns and Municipalities
• Counties
• Republic of Croatia.

Data can be reported on the following time intervals:

• Monthly
• Every 2 months
• Quarterly
• Half yearly
• Annually

Data can be reported in a following way regarding the vehicle status:

• New vehicles
• Used vehicles
• All vehicles