PUBLIC OPINION

BUYER & BUYING EXPERIENCE

• Customer satisfaction with products/services
• Customer profile
• Segmentation and market potential

STRATEGY AND POSITIONING

• Awareness, usage & attitude study
• Image, reputation and brand health barometer
• Price analysis

INNOVATION AND DEVELOPMENT

• Explorative, developmental focus groups and in-depth interviews
• Concept test
• Product test
• Packaging/design test

MYSTERY SHOPPING

MARKET COMMUNICATION

• Advertising pre-test
• Advertising post-test

MOTOR VEHICLE MARKET ANALYSIS

GEO & POS MARKETING ANALYSES

• Analysis of buyers movements within retail store
• Analysis of buyers movements outside the retail store
• Traffic (persons and vehicles) analysis at retail locations

EMPLOYEES & ORGANIZATIONAL CLIMATE